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The Social Target
· Fitness ·· CrossFit Aldgate ·· 2021 – present ·· Case study ·· The Social Target ·· Fitness ·· CrossFit Aldgate ·· 2021 – present ·· Case study ·· The Social Target ·
↳ Case study · Fitness
Movement Labs
Rebuilt the site, broadened the audience, kept the lights on.
CrossFit Aldgate2021 – present
/ Viciny // Ikonic Beer // Rhapsody Of Fire // Viciny // Ikonic Beer // Rhapsody Of Fire /
↳ The work
Movement Labs runs the CrossFit Aldgate community in central London. We came in in 2021 to rebuild the website on a more future-proof foundation and to widen the audience surface beyond the existing CrossFit member base.
Beyond the build, the relationship has been about quiet competence: ongoing IT management, performance maintenance, and being the people they call when something needs to ship. Not glamorous. But it’s the work that lets the in-gym team focus on the members.
↳ More work
Three more
to chew on.
iOS + Android retail-tech app
Viciny
Full UI/UX design for an Italian store-and-boutique finder.
Read the case→Beverage · branding & packaging
Ikonic Beer
Logo + limited-edition packaging for an Italian craft release.
Read the case→Music · branding + paid
Rhapsody Of Fire
Album branding for *The Eighth Mountain* + Master of Peace tour.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.