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The Social Target
· 600+ engagements since 2017 ·· YouTube ·· E-commerce ·· Immersive theatre ·· Music ·· Fitness ·· App design ·· Branding ·· Print ·· 600+ engagements since 2017 ·· YouTube ·· E-commerce ·· Immersive theatre ·· Music ·· Fitness ·· App design ·· Branding ·· Print ·
↳ Work · Act IV
Proof.
Not promises.
A selection of work across YouTube, e-commerce, immersive theatre, music, fitness, app design and branding. 600+ engagements since 2017. The sixteen below are the ones we can publicly cite.
16 cases shown600+ totalSince 2017
/ Retainers, not one-night-stands // 8-year client relationships // Guinness 2021 // 10.3x ROAS // 15x+ ROAS // 11,000 tickets sold // ~3B lifetime views // Retainers, not one-night-stands // 8-year client relationships // Guinness 2021 // 10.3x ROAS // 15x+ ROAS // 11,000 tickets sold // ~3B lifetime views /
↳ Featured
Three results
worth showing off.
The cases we lead with. Long-running relationships, hard numbers, audiences built from a standing start. Tap any one for the full story.
YouTube creator
2017 – present
LokmanVideo
40k → 2M+ subscribers over eight years on retainer.
Started as strategy consulting at 40k subscribers. Eight years later, the channel is past two million subs and approaching a billion lifetime views. And we still run the full ops package.
- Subscribers
- 40k → 2M+
- Lifetime views
- ~1B
- Relationship
- 8 years, ongoing
YouTube creator · game studio
Late 2017 – present
Antonio Palmucci
400k → 5M+ subscribers, a Guinness record, and a mobile game.
Channel ops, creative direction and paid for one of Italy’s biggest YouTubers. 2021 Guinness World Record holder. We also built and shipped the Tony Epic Run mobile game across iOS and Android over 16 months.
- Subscribers
- 400k → 5M+
- Lifetime views
- ~3B
- Records
- Guinness 2021
Immersive theatre · The Lost Estate
2021
The Great Murder Mystery
11,000 tickets sold and a near sell-out across a ten-week run.
Funnel strategy and Meta campaigns for The Lost Estate’s flagship immersive experience. The run almost sold out before opening night and kept selling through to the final week.
- Tickets sold
- 11,000+
- Run length
- 10 weeks
- Status
- Near sell-out
↳ All work
Filter by pillar.
Read what fits.
Same data, different cut. Pick the pillar closest to your need. Most of these engagements span more than one, so a case can show up under two chips.
LokmanVideo
YouTube creator
40k → 2M+ subscribers over eight years on retainer.
Started as strategy consulting at 40k subscribers. Eight years later, the channel is past two million subs and approaching a billion lifetime views. And we still run the full ops package.
MarketingDesign & BuildAntonio Palmucci
YouTube creator · game studio
400k → 5M+ subscribers, a Guinness record, and a mobile game.
Channel ops, creative direction and paid for one of Italy’s biggest YouTubers. 2021 Guinness World Record holder. We also built and shipped the Tony Epic Run mobile game across iOS and Android over 16 months.
MarketingDesign & BuildThe Great Murder Mystery
Immersive theatre · The Lost Estate
11,000 tickets sold and a near sell-out across a ten-week run.
Funnel strategy and Meta campaigns for The Lost Estate’s flagship immersive experience. The run almost sold out before opening night and kept selling through to the final week.
Marketing
FoundPop
E-commerce · pop-up infrastructure
10.3x average ROAS and a custom 2D/3D space-planning app.
Started as a consulting engagement, became a full build-out: rebuilt the website, ran Google + Meta acquisition, and developed the “Design Your Space” pop-up planner that ships with the product.
MarketingDesign & Build
Old Dirty Brasstards
Live music · UK touring
95% of events sold out and 15x+ average ROAS over two years.
Picked them up post Culture Recovery Fund and rebuilt the marketing engine around themed shows. Near-permanent sell-outs across UK tours and a 15x+ blended return on ad spend.
Marketing
Movement Labs
CrossFit Aldgate
Rebuilt the site, broadened the audience, kept the lights on.
Future-proofed Movement Labs’ web presence (the gym behind CrossFit Aldgate) and stayed on as their day-to-day IT partner. The boring, vital work that lets the rest of the brand move.
Design & Build
Viciny
iOS + Android retail-tech app
Full UI/UX design for an Italian store-and-boutique finder.
End-to-end UI/UX for a mobile app that lets shoppers in Italy find the nearest stores and boutiques. Designed for both iOS and Android from scratch.
Design & Build
Ikonic Beer
Beverage · branding & packaging
Logo + limited-edition packaging for an Italian craft release.
Brand identity work and packaging design for Ikonic Beer’s limited-edition launch. A younger, more visually charged read for a competitive shelf.
Design & Build
Rhapsody Of Fire
Music · branding + paid
Album branding for *The Eighth Mountain* + Master of Peace tour.
Branding and package design for the Italian symphonic metal band’s 2019 album, plus the Meta campaign that supported the album launch and the Master of Peace world tour.
MarketingDesign & Build
Polisini Group
Automotive · vehicle wrap
Special-edition Mitsubishi Lancer Evolution X wrap design.
From sketch to finished surface. A one-off wrap design for Polisini Group’s special-edition Mitsubishi Lancer Evolution X.
Design & Build
Paris Caseificio Artigianale
Food · artisan packaging
Packaging design across the cheese range.
Brand and packaging system for Paris, an Italian artisan cheesemaker. A flavour-coded range that holds up at deli and supermarket scale.
Design & Build
La Mente Criminale
Publishing · book cover
Cover design for Chiara Zippilli’s criminology thriller.
Cover art for La Mente Criminale, Chiara Zippilli’s thriller exploring the psychology of crime. A single image that has to do the work of a back-cover blurb.
Design & Build
Fuzasian
Music · album packaging
Artwork + digipack design for Steven Chelliah’s album.
Cover art and full digipack design for Steven Chelliah’s Fuzasian. Physical-format design that doubles as merch in the streaming era.
Design & Build
F.LLI Cozzi Group
Print · corporate brochure
Corporate brochure design that holds up in B2B procurement.
A long-form corporate brochure for F.LLI Cozzi Group. Typography, layout and image system tuned for B2B procurement contexts, not consumer eye-candy.
Design & Build
Millennium Machine
Industrial design + branding + print
Concept → 3D modelling → branding → print. The full journey.
An end-to-end engagement for Millennium Machine: industrial concept work, 3D modelling, brand identity and the print collateral that ships alongside the product.
Design & Build
JP Bouvet Method
Online drum education · founder-led brand
6× the business in under two years, by scaling acquisition without diluting the brand.
The JP Bouvet Method teaches drummers to improvise with creative freedom. We built the Meta acquisition engine that grew it six times over in under two years, holding JP’s brand standard on every single ad.
Marketing
Plus 585+ other engagements where the client wanted to stay private. We respect that. And we run those programs with the same care as the ones above.
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.
↳ Bootstrap Marketing · weekly
Read the practice
before you hire it.
Weekly strategy notes from inside the studio. Paid, organic, brand, AI automation. The thinking we used to keep private, posted openly so you can read it before you brief us.