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The Social Target↳ Services · Pillar 01
4 sub-pillars · scope built per engagement
Four sub-pillars. Content & Organic, Paid Media, Email Marketing, SEO & AI Visibility. Across every platform that matters. Built around your funnel, not a one-size template.
Bootstrap-budget thinking. Premium-budget results. 600+ brands since 2017. Most of them spending less than they’d be quoted at a holding-company shop, hitting harder because every pound has a job.
↳ Four sub-pillars
Pick one. Pick several. Most engagements blend Content + one acquisition channel + Email. But the right mix depends on where you are and where you’re going.
01 / 04
Show up consistently. Compound monthly.
Strategy + asset creation + cross-platform distribution. Video edits, graphic design, motion graphics. The actual work that lives behind the posts. Includes podcasting strategy and YouTube channel launch + ongoing operations.
Coverage
02 / 04
Performance over presence.
Paid acquisition strategy + execution across every platform that matters. Meta, TikTok, LinkedIn, YouTube, Google. Picked for the buyer, not the trend. Lead-magnet-driven campaigns are how we turn cold traffic into a list you own.
Coverage
03 / 04
Own your audience.
Welcome sequences, lifecycle nurtures, broadcast cadences, automations, all run on our own in-house email platform. One team, one stack, no third-party lock-in. Email is the only channel where you talk to people on your terms.
Coverage
04 / 04
Found by Google. Cited by ChatGPT.
Traditional SEO + the new AEO (AI Engine Optimisation). Article engine + schema markup + topical authority that compounds. Surfaces in Google AI Overviews, ChatGPT, Perplexity, Gemini. Wherever buyers actually ask questions in 2026.
Coverage
We don’t publish exact prices here. Every engagement is scoped to your business. Tell us about you on the contact page and we’ll send a real quote within 48 hours.
↳ Complement Marketing with
Most engagements are stronger when Marketing pairs with one of the other two pillars. AI Automation multiplies a small team’s content output; Design & Build makes every touchpoint feel like the same company.
Pillar 02 · 3 modules
Workflows that let your small team punch above its weight. Audit, build, and maintain the systems so you scale without scaling headcount.
See AI Automation →
Pillar 03 · 4 modules
Brand identity, print + packaging, websites, apps. Built so every touchpoint, physical or digital, feels like the same company.
See Design & Build →
↳ Every engagement is different
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.
↳ Bootstrap Marketing · weekly
Weekly strategy notes from inside the studio. Paid, organic, brand, AI automation. The thinking we used to keep private, posted openly so you can read it before you brief us.
